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THE HOUSE OF COLLAB · PHILIPPINES

One house. Endless possibilities.

A Filipino digital reality show, creator community, and production team. We turn shared stories into original entertainment—and build brand collaborations people can be part of.

BUILD YOUR NEXT COLLAB ↗PLAY OUR SHOWREEL ▶
CREATORS × ENTERTAINMENT × BRANDSGET TO KNOW THOC ↓

PAST COLLABORATIONS

Brands that have been part of the collab.

1 / 15

Past collaborators and clients from THOC’s portfolio. Swipe or use the arrows to explore.

THE CREATOR NETWORK

Find your next
creative connection.

Explore the personalities in our talent directory. Share your campaign brief and we’ll help you find the right fit. Availability and scope are confirmed per booking.

01 / WHO WE ARE

A creative house.
A shared culture.

The House of Collab brings Filipino digital creators together through collaborative entertainment, reality-show experiences, and original social content.

Our first season launched in 2021. Today, our creative offering connects the energy of the content house with production: developing the idea, building the set, filming the story, editing the content, and bringing it to social audiences.

Explore our community ↗

THE FOUNDERS

The people behind
The House of Collab.

CO-FOUNDER

Jayvee Advincula

CO-FOUNDER

Jon Herrera

CO-FOUNDER

Victor Siasat

CO-FOUNDER

Choi Lim

AWARDS & RECOGNITION / 2024

Recognition for the house.
And the vision behind it.

Two recognitions from the Asian Pillars Awards, celebrating THOC’s reality-show format and Jayvee Advincula’s work in digital content production.

JAYVEE ADVINCULA

Asian Pillar of Digital Content Production for Social Media Reality Show

Recognized as COO, The House of Collab, in the 2024 award artwork.

THE HOUSE OF COLLAB

Social Media Reality
Show of the Year

Asian Pillars Awards · 2024

SEPTEMBER 6, 2024 · OKADA, MANILA

WHAT WE CREATE

One creative team.
More ways to connect.

Choose the format that fits your story. We connect creative development, creators, production, and distribution around your brief.

01 / FORMAT

Reality & original shows

Shared experiences, creator challenges, and episodic stories built around the personalities in the house.

Reality formats · Branded series
02 / FORMAT

Livestreams & live selling

Live entertainment, interactive segments, and product-led broadcasts with creator participation.

Live shows · Product showcases
03 / FORMAT

Commercials & social content

Turn a message into a skit, a trend, an educational story, or a short video people can engage with.

Commercials · Reels · Local-language content
04 / FORMAT

Podcasts, music & long-form

Give a story room to grow through conversations, vlogs, original songs, and music videos.

Podcasts · Vlogs · Music videos
05 / FORMAT

Events & activations

Bring the community together through live events, concert experiences, and store-opening activations.

Live events · On-ground experiences
06 / FORMAT

Micro-drama & branded stories

Build brand integration into short episodic narratives, then extend the story through highlights and clips.

Micro-drama · Brand integration
FROM IDEA TO DELIVERY

Concept development ↗ Set & shoot ↗ Edit & package ↗ Publish & report

02 / SELECTED WORK

Collaboration
in action.

A closer look at the content, production, and distribution behind a creator campaign.

A community gathering at The House of Collab

CONNECTIVITY × CREATOR CULTURE / 2022

DITO × The House of Collab

Connecting the people behind the content. DITO renewed its partnership with THOC for Season 3 after supporting Season 2, bringing its brand into the world of Filipino creators.

Partnership history confirmed in DITO’s October 2022 announcement. Photo: the THOC community.

Read DITO’s announcement ↗

LIVESTREAM ENTERTAINMENT & CONTENT DISTRIBUTION

HolyDawg! × Pragmatic Play

Request the case study ↗
HolyDawg 4 × Pragmatic Play campaign collage featuring livestream announcements, guest posters, and creator promotional videos
Campaign creative and promotional content featured in our partnership deck.
THE BRIEF

Build a branded livestream experience and extend its reach through creator content.

THE ACTIVATION

Guest posters, teaser posts, creator promotions, and livestream entertainment.

BEYOND THE LIVE

Turn event moments into highlights and short clips for continued distribution.

HISTORICAL CAMPAIGN REPORTS

FIRST LIVESTREAM REPORT20.41M

Reported campaign views

Across pre-hype, livestream, post-live content, and clip distribution.

Draft / unofficial report · December 2025
EPISODE 5 REPORT30.04M

Reported campaign views

From launch anticipation to the content that keeps circulating after the show.

March 31 livestream · Report as of April 10

Source: THOC campaign reports supplied for these projects. Totals cover multiple platforms and accounts; views are not unique people. Results reflect the individual campaigns.

03 / BRANDED PRODUCTION SPACES

Step into
the experience.

Custom environments put a brand inside the entertainment, from the backdrop to the smallest set detail.

01 / THE ENVIRONMENTBranded livestream spaces
02 / SET DESIGNCustom campaign worlds
03 / THE DETAILSBrand integration throughout
CONCEPT EXPLORATIONImagine your brand in the house
Concept rendering of a proposed PlayTime branded room

A space shaped around your brand.

A proposed PlayTime room from the partnership deck explores how a brand can appear across a custom set, lounge area, and production backdrop.

Concept rendering. This image illustrates a proposed design and does not represent a completed PlayTime installation or a confirmed partnership.

Discuss a branded space ↗

PAST GUEST APPEARANCES

Familiar faces.
Unexpected connections.

The house has welcomed voices from music, film, and online culture into the creator experience.

Jake Cuenca Past guest appearance · Watch on YouTube ↗
Ryza Cenon Past guest appearance · Watch on YouTube ↗
Celebrity greetings · Volume 1Messages for The House of Collab
Celebrity greetings · Volume 2Messages for The House of Collab
Celebrity greetings · Volume 3Messages for The House of Collab
More celebrity greetingsMessages for The House of Collab

Also featured in THOC’s guest portfolio: Mikha Lim & Sheena Catacutan of BINI · KZ Tandingan · Pia Wurtzbach

Past appearances shown from the THOC services deck. Campaign talent and availability are confirmed per brief.

05 / HOW WE CREATE

A campaign lives
beyond the livestream.

We connect the build-up, the live experience, and the content that follows so each part supports the next.

  1. 01 / BEFORE

    Build anticipation

    Plan the creative direction, prepare the set, and introduce the campaign through teasers and creator promotions.

  2. 02 / LIVE

    Bring the story to life

    Produce a branded livestream with creator interactions, entertainment segments, and moments worth sharing.

  3. 03 / AFTER

    Keep the content moving

    Publish highlights and short clips across creator pages and community channels, then review campaign performance.

See our videos ↗

IN THE SPOTLIGHT

The story beyond
our own channels.

MANILA BULLETIN · AUG 2022

A new season of Filipino creator talent

Inside THOC’s Season 3 and the community behind the show.

Read the feature ↗DITO · OCT 2022

A brand partnership rooted in creator culture

DITO on supporting Filipino creators through THOC Season 3.

Read the announcement ↗PUSH / ABS-CBN · FEB 2025

Developing the next generation of creators

Jayvee Advincula discusses training content creators with PUSH TV.

Watch the interview ↗

06 / PARTNERSHIPS

Your brand.
Our creative world.

Build a collaboration around your campaign goals, audience, and creative direction.

01

Creator campaigns

Creator collaborations, guest appearances, and coordinated social promotions.

02

Branded livestreams

Live entertainment with custom segments and brand integrations.

03

Custom production spaces

Branded backdrops, set dressing, and product placement within the experience.

04

Content distribution

Campaign teasers, event highlights, and short clips for creator and community channels.

Let's make the next collab.

Start with your goal, target audience, timeline, and budget range. We’ll explore the right creators, formats, and production scope for your campaign.

REQUEST A MEDIA KIT ↗SEND YOUR CAMPAIGN BRIEF ↗

07 / STAY CONNECTED

Follow the collab.

Get closer to the creators, the content, and everything happening at THOC.